A Facebook group can foster a sense of community among your members and keep your brand front-of-mind for their next purchase. Find out how to make the most of Facebook Groups for your membership business.
An enthusiastic runner dedicated to improving her sprint time joins a membership site devoted to runners. But she wants to chat about her technique with those who have similar interests.
Where can she go to connect with such like-minded individuals?
A man has a rubber-ducky obsession, so he joins a duck membership site to find the best duck deals. But he has no one with whom to share his quacky kick.
Like the woman and man in the above examples, your site members can benefit from joining a Facebook group.
A Facebook group gives people the opportunity to come together and share feedback, discuss similar passions, get insider info and deals, or even just make friends.
And if you’re at the helm of that Facebook group, it’s a fantastic way to keep your customers engaged and coming back for more.
Facebook Group vs Facebook Page
What is a Facebook group, and what makes it unique from other forms of social media?
A Facebook group is exclusive, that is to say, membership is by invitation or request only.
In a group, anyone can post within the limits you set. This allows for dialogue between you and the subscribers of your website.
With most social media platforms, you run the gig. You are in control of all the content. For instance, with a Facebook page, you create posts on a regular basis. But with a Facebook group, you’re the host, not the spokesperson.
A community is created.
Why Build a Sense of Community?
Creating a sense of community around your business isn’t just a charitable act that makes you feel warm and fuzzy inside. It also carries some serious revenue-boosting potential for your membership business.
- Customer Engagement and Feedback
A Facebook group provides a platform for your customers to engage with your brand and each other. It’s a great place to gather feedback, understand customer needs, and improve your products or services based on their input.
- Brand Loyalty and Community Building
By creating a space where customers can interact and share, you’re fostering a sense of community. This can lead to increased brand loyalty, as customers feel more connected and invested in your brand.
- Increased Visibility and Organic Reach
Every time a member posts or interacts in the group, it increases the visibility of the group in their network. This can lead to organic growth and increased brand awareness.
- Customer Support
The group can serve as an additional customer support channel where customers can ask questions and get help from both your team and other customers.
